Online Business - selling E-books

Before the birth of the internet, it used to be tough. You had to use a pen and paper in writing a letter. Communication was by fax or telegraph. Not forget publishing a book took centuries. But this is now history.

With the internet, came the emails and social media for communication. The book publishing also took a new turn. E-books were born. Today, you no longer have to take your book to a publisher to determine your book publication fate. Instead, you can self-publish it and start selling the e-book online.

The next question is on the how do you kick off the journey? Relax. Here are the steps to start selling eBooks online like a genius:

Selling E-books

i.   Write a killer e-book


The first step to start selling e-books online is writing the book. As you know, you cannot start selling zero products. To write a good e-book, you need to find your area of interest. For instance, if you have experience in the financial field, you can start writing e-books on how one can manage their finances effectively. Or else, suggest to them how to plan their finances. All in all, you must select a niche you are conversant with and have a lot of experience.

ii.   Decide who are your target customer for the book

Before you move on to marketing your e-book, you need to decide your target customers. One misconception that many online and offline authors make is to think that everyone is interested in reading their books. Even though everyone is a potential customer, when writing your e-books there is a certain cluster of people you had in your mind. If you didn’t, it is now the time to decide who can benefit or need your message.

iii.   Start marketing your book

After deciding who your target customers are, now it the time to start marketing your e-book. This step is crucial when selling e-books online. You must decide the ways to use to reach the target customers and inform them about your new e-books. Some of the strategies you can use in marketing your e-books are social media, paid ads, email marketing, blog posts and leads funnels. The overall goal should be reaching your potential customer and informing them about your new e-book.

Start marketing your E-book

iv.   Create a sense of agency and a call to action

You have taken your message out to your target audience, and they now have the information about your book. But do you think they will buy without telling them to do so? The only thing people buy without being requested to do it is food. As such, for you to sell your e-book online, you need to include a call to action. Ask the customers to buy.

Importantly, to drive sales, you should include a sense of urgency. For instance, you can tell the potential customers that the price will go up in the next few minutes or on a certain number of e-books are remaining. Through this, you will influence their actions and make a sale.

v.   Keep promoting your e-book

Selling e-books online is not a one-day thing. It is a continuous process. For you to continue making some coins from your e-books, you must keep on promoting them. As such, you need to come up with innovative ways that will help you drive sales. For instance, you can request your customers for reviews and referrals. Also, you can develop several discounts and offers to woo more clients.


All in all, selling e-books online is not a complicated journey. With good planning and dedication, you can become a best seller within a short time. Following the above steps can help you reach your financial and sales objective online.

Online business